Bearbrick (stylised BE@RBRICK) is a designer toy line created by the Japanese company Medicom Toy in 2001. Shaped like a stylised bear composed of simple geometric forms, it has become an icon of contemporary pop design. Bearbricks are released in limited editions and often created in collaboration with artists, fashion houses and cultural institutions. The simplicity of the form makes it a perfect blank canvas for visual experimentation, bridging the worlds of art, fashion and street culture.