Major Pop artist James Rosenquist transformed the techniques of commercial sign painting into vibrant, kaleidoscopic canvases that reimagined American advertising. Drawing on the glossy aesthetics of consumer culture, he filtered iconic images of modern life—cars, appliances, cosmetics—through a detached, surrealist lens. While his compositions evoke the scale and immediacy of billboards and posters, they remain enigmatic and open-ended, resisting the clarity and persuasion typical of marketing. After studying art at the University of Minnesota in Minneapolis and attending the Art Students League in New York, Rosenquist honed his craft as a billboard painter—a job that profoundly shaped his artistic style. His work has been exhibited internationally in major cities including New York, London, Paris, Berlin, Tokyo, and Rome, and is held in prestigious collections such as the Metropolitan Museum of Art, MoMA, the Centre Pompidou, Tate, the Guggenheim, Moderna Museet, and MOCA Los Angeles. Rosenquist’s paintings have commanded prices in the seven figures at auction.