Born in 1992, ob is a leading figure in Japan’s SNS-driven art movement, which gained prominence in the early 2010s. While studying in Kyoto, she began forging connections with fellow artists through the illustration platform Pixiv, quickly rising to prominence with a series of locally curated exhibitions. Her breakthrough came in 2010 with wassyoi, an exhibition that captured widespread attention and critical acclaim. The title wassyoi, inspired by the chants of Japanese street festivals, reflects her ability to blend tradition with contemporary sensibilities. As part of a new generation of artists shaped by the digital age—where video games and social media are integral to daily life—ob explores the complexities of the feminine psyche through her signature motif: the wide-eyed young girl. This recurring image in her delicate, atmospheric paintings evokes a dreamlike, almost surreal quality. ob’s distinctive vision caught the eye of Shu Uemura, leading to a celebrated collaboration in 2013, and her work has since been showcased in major international art fairs, solidifying her place on the global stage.