Superplastic

Superplastic is a contemporary designer toy brand and entertainment company founded in 2018 by American entrepreneur and artist Paul Budnitz. Known for its bold, irreverent aesthetic, Superplastic creates limited-edition vinyl toys, animated content, and digital collectibles featuring a cast of original virtual characters such as Janky and Guggimon.Blending elements of street culture, fashion, and pop surrealism, Superplastic collaborates with prominent artists, musicians, and brands to produce highly sought-after releases. Its work exists at the intersection of art, commerce, and digital media, redefining the role of collectible toys as both cultural artifacts and contemporary artworks.