Banksy and Damien Hirst are two of the most dominant figures in the secondary art market, but they represent very different approaches to contemporary art.
Why Banksy dominates:
Scarcity of authenticated works (handled through Pest Control) Strong cultural relevance and media attention Accessible price points for prints compared to originals
Hirst, a YBA (Young British Artist) superstar, has been a mainstay of the high-end secondary market for decades. His works, such as The Physical Impossibility of Death in the Mind of Someone Living (the infamous shark in formaldehyde), have sold for tens of millions. In 2008, he bypassed galleries entirely and sold his Beautiful Inside My Head Forever collection directly at Sotheby’s, generating £111 million—an unprecedented move in the art market.
Why Hirst dominates:
Institutional backing and long-term collector demand Large-scale production of iconic works (spot paintings, butterflies, medicine cabinets) Investment appeal as a well-established blue-chip artist
It depends on how you define "ruling" the secondary market.
Banksy drives viral demand, print-market flipping, and cultural engagement. His work appeals to a younger, hype-driven audience. Hirst commands institutional respect and long-term collector investment, with high-value sales continuing despite market fluctuations. Both remain key players, but in terms of accessibility, hype, and resale value growth, Banksy currently holds the edge in the contemporary secondary market.
What’s your take—who do you think dominates?